Coke Silver could save the world.

Or, at least, do less harm. The folks at Gizmodo are touting the concept of the future-friendly paint-free Coke can:

So using only classic Coca-Cola’s daily sales figures, that means 24,773,757,785 are sold every year. Twenty-four billion cans. That is indeed a lot of paint and paint removal products. Because this doesn’t only affect the production. It also affects the recycling process, eliminating one step:

The naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.

Of course, they’re calling it naked can Coke, the degenerates. But it is a fine idea.

Tags: ecology, engineering