New Scientist thrills me with a new push to get the entertainment industry to understand science:
The new effort, called the Science and Entertainment Exchange, is a project of the US National Academy of Sciences, and will be run by science writer Jennifer Ouellette, author of The Physics of the Buffyverse.
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The project is “vitally important”, said Seth MacFarlane, creator of the television show Family Guy, at a press conference in Los Angeles on Wednesday. Other entertainment industry figures were also at the event, including Lawrence Kasdan, who wrote the screenplays for The Empire Strikes Back and Return of the Jedi.
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Married film producers Janet and Jerry Zucker, who were among the driving forces in setting up the Exchange, started paying more attention to science when their daughter was diagnosed with diabetes after becoming ill.
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Aside from serving as a point of contact for members of the entertainment industry seeking advice on scientific accuracy, people involved in the Exchange hope that it will help create new partnerships between scientists and entertainers to promote scientific literacy and inspire the next generation of scientists.
Big names. Good ideas. I wonder if I can help somehow.