Who’s hottest – how?

The Economist gets downright dreamy with its rundown of who’s the biggest hunk – and why:

[M]en often find women’s taste fickle and unfathomable. But ladies may not be entirely to blame. A growing body of research suggests that their preference for certain types of male physiognomy may be swayed by things beyond their conscious control—like prevalence of disease or crime—and in predictable ways.

In a paper published earlier this year Dr [Lisa DeBruine, of the University of Aberdeen] found that women in countries with poor health statistics preferred men with masculine features more than those who lived in healthier societies. Where disease is rife, this seemed to imply, giving birth to healthy offspring trumps having a man stick around long enough to help care for it. In more salubrious climes, therefore, wimps are in with a chance.

Now, though, researchers led by Robert Brooks, of the University of New South Wales, have taken another look at Dr DeBruine’s data and arrived at a different conclusion. They present their findings in the Proceedings of the Royal Society. Dr Brooks suggests that it is not health-related factors, but rather competition and violence among men that best explain a woman’s penchant for manliness. The more rough-and-tumble the environment, the researcher’s argument goes, the more women prefer masculine men, because they are better than the softer types at providing for mothers and their offspring.

Since violent competition for resources is more pronounced in unequal societies, Dr Brooks predicted that women would value masculinity more highly in countries with a higher Gini coefficient, which is a measure of income inequality. And indeed, he found that this was better than a country’s health statistics at predicting the relative attractiveness of hunky faces.