The Association for Psychological Science really put the pressure on our decision-making process by drinking a few cups of coffee and publishing possibly the strangest experimental methodology ever:
This is the sort of question Mirjam Tuk, of the University of Twente in the Netherlands, sought to answer in the laboratory.
Tuk came up with the idea for the study while attending a long lecture. In an effort to stay alert, she drank several cups of coffee. By the end of the talk, she says, “All the coffee had reached my bladder. And that raised the question: What happens when people experience higher levels of bladder control?”
…
In one experiment, participants either drank five cups of water (about 750 milliliters), or took small sips of water from five separate cups. Then, after about 40 minutes—the amount of time it takes for water to reach the bladder—the researchers assessed participants’ self-control. Participants were asked to make eight choices; each was between receiving a small, but immediate, reward and a larger, but delayed, reward. For example, they could choose to receive either $16 tomorrow or $30 in 35 days.
The researchers found that the people with full bladders were better at holding out for the larger reward later. Other experiments reinforced this link; for example, in one, just thinking about words related to urination triggered the same effect.
“You seem to make better decisions when you have a full bladder,” Tuk says.
[Thanks again to keepyourpebbles!]