Hellboy, king of the Triceratops clan.

Science Daily describes the regal bearing and frilly crown of Regaliceratops peterhewsi, the dinosaur they’re calling “Hellboy”:

“The specimen comes from a geographic region of Alberta where we have not found horned dinosaurs before, so from the onset we knew it was important,” says Dr. Caleb Brown of the Royal Tyrrell Museum of Palaeontology in Alberta, Canada. “However, it was not until the specimen was being slowly prepared from the rocks in the laboratory that the full anatomy was uncovered, and the bizarre suite of characters revealed. Once it was prepared it was obviously a new species, and an unexpected one at that. Many horned-dinosaur researchers who visited the museum did a double take when they first saw it in the laboratory.”

Brown likes to say, only partly in jest, that the uniqueness of this specimen was so obvious that you could tell it was a new species from 100 meters away.

What made this new horned dinosaur distinctive was the size and shape of its facial horns and the shield-like frill at the back of the skull. This new species is similar in many respects to Triceratops, except that its nose horn is taller and the two horns over its eyes are “almost comically small.” But the new dinosaur’s most distinctive feature is that frill, including what Brown describes as a halo of large, pentagonal plates radiating outward, as well as a central spike. “The combined result looks like a crown,” he says.

Brown and study co-author Donald Henderson named the new dinosaur Regaliceratops peterhewsi, a reference to its crown-like frill and to the man who first found and reported it to the museum. Despite the formal name, the scientists say they’ve taken to calling this dinosaur by the nickname “Hellboy.”